In our quest to review some of the best SEO software, today we are going to review a market leader in spinning software niche – Spinner Chief. Spinning software are software that can take your article and can make auto-variations of it so that articles would look unique to search engines. You may find this creepy but believe me even the biggest SEO agencies out there would do this job when aiming for high positions in Search Engines. As with any other SEO software try not to over-do. Your aim should be to take help from such software to create unique high quality articles fast and effortlessly.

Spinner Chief download is around 13 MB in size and is available as a zip file. Once  downloaded, make sure to extract the contents in a new folder. Hit SpinnerChief.exe and you’re good to go. Yes, unlike other windows application there is no install routine for SpinnerChief, it is available as a portable application that works out-of-the-box by hitting the exe file.

The first window will prompt you to run the software in free mode or paid mode. (In either case you would need to register with SpinnerChief, as they will approve your email id for further usage of the software)

As soon as you hit OK button, you will get a prompt asking you to Load a project, Create a new project OR Launch program directly. The first two options are available for pro versions. Since we already have our email approved, we will create a new project.

For our review purpose we will spin a review article on WPSubscribers that we have published on our blog earlier. All new projects are saved in ‘project’ folder by default. This project folder can be found inside ‘spinnerchief’ folder. All project files are saved with .prj extension.

You can then choose one of the thesaurus files. Cloud Thesaurus and Miracle Thesaurus are available with Pro/Elite versions. (They can be purchased as a standalone add-in). We’ll go ahead and load the default thesaurus file. (I would strongly advise to get Cloud Thesaurus since this is a user built thesaurus which is ever increasing in size. You may find better synonyms here compared to the default thesaurus file.)

On the next window – by default – you will see the introduction tab. Click on the ‘Software’ tab. This is the heart of SpinnerChief where you will find all SpinnerChief features. On the first glance the interface looks a bit crowded to me. The project that we have just created can be seen in the top left side box. Right click on the project name and you will be able to create a new article or import article(s). We ‘ll import an article from the text file.

As with any other new software, it may take some time to learn the features present here. It would help if Spinner Chief developers can put a simple hover-help-text over various labels present in menus so that users can immediately understand the usage.

There are various –basic and advanced- ways using which you can spin an article using Spinner Chief. If you’re quality conscious you may want to spin word by word. In that case you need to highlight (or double click) a particular word in the top pane and Spinner Chief will show you the related synonyms in the bottom pane. Just click on the relevant words and they will be added in the top pane with spin syntax as shown in the screenshot below.
Keep on pressing Ctrl-Alt and Spinner Chief will move you to the next word in your article where you can repeat the same actions.

Note that when synonyms are added the original words would appear as green while added synonyms appear red in colour.

To get the spun articles, you need to click on Spin button at the top. You will get a window with various settings. Enter the number of articles you want to get and unselect “Select Synonyms for other word automatically“. Hit the Spin button at the bottom and Spinner Chief will render 10 articles with synonyms you have identified above. This method will produce the best quality articles but may be time consuming if you have to spin a large number of articles.
[Under Pro settings below there is a setting called 'Integrate CH features'. CH is a short for 'Content Hurricane'. This is another software by Spinner Chief team which promises to create any article unique with a single click. It actually converts characters/words in your articles to special characters so that though the article will look unique to a search engine but it would appear the same in the eyes of reader. You may use this technique while submitting articles to blog networks. Such articles won't work with article directories though.]

Spinner Chief provides another method whereby it can identify all words that have potential to be replaced by a synonym and then auto-spin those articles – all within a few clicks. However If you use the default settings of Spinner Chief, your article may not be of high quality.

We will try to modify some settings so that we can get high quality articles quickly. A navigation that you will find yourself using quite often is Operations > Identify Synonyms. As soon as you click this option, Spinner Chief will identify all words and phrases that have a potential to be replaced by a synonym. All such words and phrases will appear as blue underlined text.

We will click on Spin menu option on the top and will again get the window we have already seen in the first method. This time change Auto-Spin frequency to 4 (default is 1). Auto-Spin frequency of 1 will replace every single word of the article while Auto-Spin frequency of 4 will replace every 4th word of an article with a synonym.
Replacing every word will make your article unique but in all probability it will be a garbage. An auto spin frequency of 4 will ensure that your article will be unique in the eyes of search engines (and copyscape) yet retain complete sense. [Tip: To pass Copyscape you should always have every 4th word different since Copyscape searches for similarity in groups of 3 words. ]

All rendered articles will pop-up in another window. There is a cool Check by Copyscape (encircled below) functionality integrated within Spinner Chief whereby if you have a pro account with Copyscape you can check the uniqueness of your rendered articles right within Spinner Chief’s interface. SC is also coming up with its own duplicate copy checker.

There is another great feature that can be seen on this window. Calculate similarity among spun article(s). This feature provides the uniqueness percentage among the articles you have spun. It is advisable to have not more than 50% similarity between the articles you spin.

Often you will have some words that you may want to protect (or don’t wish to spin). To do so, just select the word, go to Operations and hit ‘Protect selected text’. [Here I would prefer if we have a separate file where we can maintain our protected words across projects]

There are some Advanced Functions available for Pro/Elite versions where you can scrape articles from various article directories,  spin content protecting HTML tags, count keyword density and submit articles to article directories from right within Spinner Chief’s interface.

Spinner Chief provides various add-ons which are available as a separate purchase. With Elite version you get a Suggest Keyword(SK) and Tips add-on integrated within it. SK add-on looks at the top 10 Google search results for your keywords, compares these keywords to each other, and then tells you the keywords that ALL the top 10 pages use in their content.  Tips add-on will help you produce unique Tips article quickly. (Example of a tips article – “5 innovative ways to use Google search”)

Final Words

Spinner Chief looks like a winner in its niche. Henceforth spinning articles will no more be about garbage content. You can now spin already produced articles yet maintain high quality. With Spinner Chief team being active on its development this software is a must have if you’re a webmaster or an SEO agency.

The software is available in 5 versions. Standard, Professional, Cloud Thesaurus, Professional + Cloud Thesaurus and Elite version. While standard version is free, elite version will cost $197 one time fee and the rest versions are in between these two price points. Check the differences between these versions on the Order Page.

Review: Spinner Chief is a post from ReviewOfWeb

Not all web developers understand search engine optimization. The process is actually easy yet complicated at the same time, but these 3 steps I’m about to tell you will get you started right away.

1. Fill Your Site With Quality Unique Contents

The best thing you can do to prepare your site for search engine optimization is to fill your site with quality contents. Write articles, how-to’s, and other informational contents and post them at your site. Not only you will optimize your site for search engine optimization purposes, you will also entertain visitors and keep them coming back. If your site is an online store, you can still add a blog that discuss products you are selling as part of your site. Remember, the contents have to be unique; if you don’t have time to write them hire freelance content writers to do the job for you instead of going to online article directories and copy stuffs.

2. Update, Update, Update!

One of the key to successful SEO campaign is regular site update. Yes, you still have to cope with maintaining updates according to sets of keywords you are using to keep your site optimized, but you should update regularly. Again, this simple step can also be done with the help of freelancers if you don’t have the time or expertise to do it yourself, and it will keep your visitors entertained while your search engine rankings improve.

3. Use Keyword Phrases In Your Title Tag

This may sounds simple, but pages with keyword phrases in their title tags will enjoy better search engine rankings. Don’t push your efforts too far by spreading keywords all over the content or page; just add it as part of the title tag and present some in the actual content. Don’t worry about keyword placements too much, and keep your contents — and pages — readable to visitors.

Simple, right? Go right ahead and optimize your site for search engine crawlers.

SEO for Dummies: 3 Steps You Can Do to Start an SEO Campaign is a post from ReviewOfWeb

Sharing SEO and web design related points, I consider of utmost importance. (not in any order)

1. You should always provide a gadget for language translation , it becomes more important if you have a site in language other than English.
2. While flash looks good, it is of no use for Google, if you want to show off flash, always have some accompanied text with it.
3. Always have a sitemap for your website. It is not only helpful for navigational purposes but also for site optimization purposes. Having a sitemap helps search engine bots to find and follow all pages of your site. This would help in indexing your site better.
4. Do not use auto-audio-on when a visitor first arrives on your site. This becomes most annoying for a user sitting in an office like quiet environment. Rest assured that this visitor will never come back. If at all you want to use audio, it should be within users control and the “play” should be dictated by user and not your preference.
5. Do not use Pop-ups or pop-unders. Expert opinions might vary on this but for me it’s a bug NO-NO and turn off.
6. Make sure your website is cross-browser tested. I don’t know why but some webmasters still do not take Firefox seriously. Even if you don’t have time make sure that your website look and feel is consistent at least on IE, FF and Safari. If a site looks fine on Safari, you can be sure it would look good on most of the other modern age browsers as the technology behind most of these is same.
7. Make sure images are optimized (and are not heavy) for web publishing purposes. Take care to choose the right format for images.
8. Use CSS. It not only helps you to manage your design from one place but it is only less resource intensive.
9. Periodically test links going out and coming into your sites. Google webmaster can be a good resource. Other good free resource that can be used is XenuLink Checker.
10. If you are a merchant site give multiple payment options do not restrict to PayPal only.
11. For better SEO always put post title before blog title. [Check mine in your browser bar]
12. Always give an image some meaningful name. Also don’t forget to give an alt tag. Image name is used for Google Image search, this can bring in some traffic for you. Alt tag is like a meaningful description for your image. [Also, If for some reason am image does not gets displayed, alt tag text will replace it.]
13. In blogs, don’t give the date as post slug, date is redundant and is not useful for SEO purposes. I have found the best slug is to have your blog title and then page slug. Yes, this blog use category also in slug but then I was new to wordpress and I don’t want to mess with my rankings now.
14. Make full use of meta description tags, meta keywords are pretty much useless at-least from Google’s perspective.
15. Use bread crumb structure. Google says that. Download SEO Starter PDF.

These are some recommendations I gathered from the last Google webmaster chat:

1. Do not rely on directory submission too much. There is always a chance that Google will discount links from directory sites.
2. Before going for article directories, make sure you have enough content on your site.
3. If going for article submission, go with quality article directories only.
4. There is no difference between a link juice from a .gov, .edu or a .info site.
5. If you want to create sites in multiple languages, the best way is go with example.cn and example.fr. If that is not feasible, try using subdomain cn.example.com and fr.example.com. Lastly you can go for example.com/cn and example.com/fr. For such sites always use the geo-targeting feature present inside Google Webmasters tools.
6. Lastly  always keep user experience in mind while designing websites.

Over to you.

What do you do for better user experience and SEO?

23 SEO and website design related points every webmaster should consider is a post from ReviewOfWeb