There are times when even the best blogger’s get stuck and are not able to find topics to write on. A condition formally known as Writer’s Block. Here I will show you two ways how to write a post in such situations and make the the most of it.
Use Google Insights:
An excellent tool from Google, which shows you the trend for a keyword entered by you. Say you are thinking about writing on ‘making money online’ but you are not able to guess the exact topic to write on. Enter the term in search box, scroll down to see Search terms related to ‘making money online’. The terms that you see here are ‘hot’ on Google and I guess, it will make sense to write something based around such keywords.
There is one more graph that shows ‘rising searches’ over a period of time. It distributes data in percentage and shows searches that have grown significantly in a given period of time.
Breakout means that the search term has seen a rise of 1000% in a given period of time.
Another great tool to get an idea for your next post. As you enter a search term it shows data neatly categorized into 3 categories- stats, ads and search results. Search results shows the top 10 results returned on google search, ads shows the ads of people who opt to show their advertisements through Google adwords, stats is the most important category that we will talk about here.
As can be seen in the image above, stats shows data for Cost/Click, Clicks/Day, Cost/Day, Advertisers, Search Results.
- Cost/Click gives you an estimate of how much Google charges from an advertiser bidding on the particular term. Assuming that Google shares a revenue of 50:50 with its adsense publishers (most probably, it is more towards publishers side), you can expect 1/2 of what is mentioned in Cost /Click for a properly SEO optimized page.
- Clicks/Day: In Spyfu terms, The number of clicks per day is the best way to gauge the traffic that a keyword gets. It is a useful number in a lot of ways. Consider the difference between the keywords “Low Fares” and “Cheap Tickets”. If you are a travel industry insider, you might assume that “Low Fares” gets a lot more clicks than “Cheap Tickets”. Indeed, “Low Fares” is an industry term, but “Cheap Tickets” gets almost 100 times more clicks. Which keyword would you rather optimize your content for?
- Advertisers: Greater the # of advertisers means there is great competition for that term means more moolah for you as a publisher.
Over to you now. How do you get ideas for your blog posts?